Organized by the Asharqia Chamber with the participation of officials and specialists this February .
The 2024 Business Forum "The Future of Business" reviews operating efficiency for project success
The Chairman of the Board of Directors of the Asharqia Chamber, Badr bin Suleiman Al-Raziza, stated that the 2024 "Future of Business" Trade Forum, organized by the Chamber under the patronage of His Royal Highness Prince Saud bin Naif bin Abdulaziz, the Prince of the Eastern Region, aims to enhance the role of the private sector as a partner in the national economy, develop the foundations of investment in national projects, maximize the principle of sustainability in business operations, in addition to raising awareness and educating entrepreneurs.
Al-Raziza explained that the forum, which will be held on Monday, February 19, 2024, with the participation of a number of economic experts and specialists in the commercial field, hosted at the Chamber's headquarters, will address several topics affecting the business process, including: customer behaviour trends and their impact on the future of business, discussing current and expected changes in customer behaviour and their implications for the success and growth of businesses. The importance of competition and sustainability strategies in the success of entrepreneurs will also be discussed, employing competition values and sustainability principles as key strategies for success and excellence. Additionally, operational efficiency for project success will be examined, looking at innovation and creativity and their role in the growth and expansion of establishments.
The forum aims to enhance the role of the private sector as a partner in the national economy, develop the foundations of investment in national projects, maximize the principle of sustainability in business operations, in addition to raising awareness and educating entrepreneurs, and highlighting the challenges that hinder business growth, focusing on successful experiences and extracting appropriate mechanisms to overcome these challenges, working within a system for the growth of this vital sector.
Al-Raziza emphasized that the commercial sector continues to achieve accomplishments due to the unlimited support of the wise leadership, noting that the forum will shed light on the challenges facing the commercial sector, studying them and proposing realistic solutions.
The forum aims to enhance cooperation with relevant authorities to develop work mechanisms, in addition to working on finding modern means to attract entrepreneurs to seize the available investment opportunities in various fields.