Support for the AFC Asian Cup Saudi Arabia 2027

July 6, 2026
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Dear Esteemed Chamber Subscribers,

May the peace, mercy, and blessings of Allah be upon you.

Asharqia Chamber extends its warmest greetings to you and would like to inform you that it has received the letter of the Federation of Saudi Chambers No. (45551745/20), dated (20/01/1448 AH), referring to the letter of the Saudi Tourism Authority No. (20/2), dated (13/1/1448 AH), regarding the joint efforts among the relevant authorities to support the 19th edition of the AFC Asian Cup Saudi Arabia 2027, hosted by the Kingdom and scheduled to be held from January 7 to February 5, 2027.

The Authority wishes to urge the private sector to offer discounts and promotional offers on products and to adopt the tournament’s campaign identity in stores and on their storefronts, given its importance in enhancing the participation of commercial establishments and raising the level of engagement with the campaign in achievement of its economic, developmental, and media targets, from January 1 to February 10, 2027.

You may take part in and engage with this campaign by offering the offers, activities, and initiatives associated with the campaign in accordance with the relevant regulations and instructions. For more information, coordination with the Authority may be made by contacting Mr. Tariq bin Shaher Sallam on mobile (0561118462) and by email (tsallam@sta.gov.sa) .

Please accept our sincere regards and appreciation.


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