Vision
To take a leading role in supporting entrepreneurs and small and medium enterprises, and enhancing their contribution in the Kingdom of Saudi Arabia.
Mission
- Provide outstanding, high-quality services.
- Improve the competitiveness of small and medium enterprises.
Objectives
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01Encourage a spirit of entrepreneurship and self-employment among young Saudis
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02Raise young people’s awareness of the importance of conducting a feasibility study for any project
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03Enhance the professional skills of entrepreneurs and owners of small and medium enterprises through specialized training activities and programs
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04Develop young people’s talents and initiatives by nurturing and refining them
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05Help small and medium enterprises grow into large enterprises through structured programs and activities
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06Help small and medium enterprises expand globally by connecting them with their international counterparts
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07Encourage investment through the franchise model by means of training programs, forums, and exhibitions dedicated to this field