22/09/2014
during the East Chamber My experience program
Aba ALkhail : the success of your investment is to Start small and carry out a realistic feasibility study
He asserted that the nutrition sector, restaurants, offers promising investment opportunities
An expert on restaurants investments and novices Urged whoever interested to invest in the nutrition sector to read the local market well before thinking about the project to build the idea of a restaurant or any service offered nutrition.
Said Nawaf Bin Sulaiman Aba Al-Khail, General Manager of the Knights of the food and consumer products during the lecture part of the program (my experience) hosted by East Chamber represented by the Council of Young Businessmen yesterday evening Sunday, September 21, 2014 under the title 'How to Create restaurants to emerging capital and start-ups' as the pioneers identification of their customers are the beneficiaries of the service and where they fall so they can provide their customers what it needs from the service for a fee that suits them and accept it.
He said through the program, which saw a large turnout types of restaurants investments formal and casual dining (casual),fast food restaurant, pointing out that the first type requires a very high cost of furniture upscale and internal environment, which is a type did not spread much in the Saudi market because customers do not want them as requiring a particular service and time-consuming client spent inside the restaurant which is not commensurate with the Arab tradition.
Abalalkhail said that nutrition sector and restaurants is a promising investment opportunity because the local market is still needed to establish several restaurants condition that is known investor who are targeted for its services through a feasibility study describes the most accurate information, which will be launched through them, advising pioneers diligence and learning owners of previous experiences, whether successful or that without much success, and also from their competitors direct and indirect to make identity and investment successful, which stressed the need for survey information from friends and acquaintances personal knowledge of their experiences and their habits in going to restaurants with the need to accept the information obtained by them by building a feasibility study is of great significance on the clients and the establishment of the project site and then they have to put the study on management and labor and the type of foods and their inputs and their cost.
And Ibalkhal said that the size of the market featuring 215 000 Restaurant fully serviced and 250 000 fast-food restaurant with a turnover of up to 550 billion dollars, adding that the months 5 Restaurants in America achieved sales total of $ 50 billion dollars in the year 2009, and the number of workers in direct activities of these restaurants up to about 800 000 workers, stressing that the fast-food restaurants has achieved great success in the Kingdom of being fit the desires of young people who make up the largest percentage of restaurant patrons, but the management of this type of restaurant requires great effort, pointing out that the restaurants food is the fastest growing in the domestic market.
He stressed the importance of the shortcut in the number of meals on the menu offered in the restaurant, and the adoption of the principle of the experiment and the deletion of the types of food most portability and for the continuation of the project, noting that there is an equation known in the management of restaurants called the missed opportunity is that is processing the food quantity expected for daily consumption, considering that interruption of food in the last day of the best wastage of food prepared for more than the number of potential customers, but pointing out that the greater the number of meals increased the number of workers and the kitchen area in addition to the cost and vice versa.
The narrative of a father riding a set of tips where he should be on the small investor starting a restaurant is small in size so as not to exceed an area of 70 square meters and that the abbreviated menu on a limited number of options with an attempt to manufacture more of the final product from raw material itself, and the management of the restaurant the number of employees does not exceed 8 staff at peak times, and no matter how far from price rises and found advantages and talk with residents of the neighborhood, as well as to neighboring activities similar to its activity.
In conclusion member of the Board of Directors and President of Naif Al-Qahtani Youth Council Business Mesaed Al Zamil honored the guest memorial shield.
