• The Prince of Eastern is sponsoring the launch of the "Bridging" initiative to boost local content in the Asharqia Chamber


    ​The first of its kind in the Kingdom

    The Prince of Eastern is sponsoring the launch of the "Bridging" initiative to boost local content in the Asharqia Chamber​

    ​His Royal Highness, Prince Saud bin Nayef bin Abdul Aziz, Prince of the Eastern Region, on Monday 17 February 2020, is sponsoring the launching ceremony of the Ashaqia Chamber, the first initiative of its kind in the Kingdom “Bridging”, which aims to enhance intra-trade between local factories and enhance local content, in the presence of His Excellency the Minister of Industry and Mineral Resources, Professor Bandar bin Ibrahim Al-Khorayef​.

    ​The Chairman of the Board of Directors of the Asharqia Chamber, Abdul-Hakim bin Hamad Al-Ammar Al-Khaldi, said that His Highness the Prince of the Eastern Region is launching the initiative at 9:45 am in the accelerated hall in the headquarters of the Chamber, stressing that the “Bridging” initiative comes within the efforts of the Asharqia Chamber to achieve the goals Vision 2030 by strengthening the role of the private sector in the process of economic growth and development experienced by the country in various sectors and fields, and its efforts to provide new and innovative services that support the business community from industrialists and local suppliers, pointing out that it stems from the importance of finding clear formulas towards consolidating the values ​​of cooperation, participation and integration between Local industrialists, including collaborative work achieved by the easy exchange of information, products and services between the factories each other, which is in raising the proportion of local content in the national industry and to achieve our aspirations that the Kingdom is the best model in the industrial regional integration.

    Al-Khalidi pointed to a ministerial dialogue session attended by His Excellency Minister of Industry and Mineral Resources Professor Bandar bin Ibrahim Al-Khorayef, His Excellency Deputy Minister for Industry Affairs Osama bin Abdulaziz Al-Zamil, and His Excellency Deputy Minister for Mining Affairs Khalid bin Saleh Al-Mudayfar, chaired by a member of the Chamber’s Board of Directors and Chairman of the Industry and Energy Committee Ibrahim bin Mohammed Al-sheikh.

    For this part, Al-Sheikh said that industrialization today is a major priority for our rational government, and represents a strategic choice for achieving sustainable economic growth and that the “Bridging” initiative is based on the idea of ​​industrial integration, as it is an effective tool in spinning the threads of close cooperation and the exchange of information, expertise and products, which achieves distinction. In production and seamless access to local and international markets, stressing that the integration between factories is only conducive to the competitiveness of the Saudi industry with high levels of performance and productivity, and finding value-added products that enhance the industrial process in the country and support the development of a sector Business from industrialists and local suppliers.

    Al-Sheikh pointed out two discussion sessions that will take place on the sidelines of the first concert at 10:30 am, titled developments in the industrial sector. The director of industry and cities development for (Modon) Naif Al-Darwish, the director of business development at the Saudi Industrial Development Fund Mohammed Al-Hamid, and engineer Mazen Al-Jasser, general manager of marketing The founder of the Saudi Export Development Authority, which is chaired by a member of the Chamber of Industry and Energy, said Saeed Sahm.
    In the second panel discussion, which is held at 11.45 am, entitled Successful experiments in which Liam Harley from Emerson Company, Salem Al-Juhi from the Technical Principles Factory for Metal Industries, Khaled Saad Al-Din from Saad Al-Din Sweets and Mohamed Al-Thobaiti from Al-Zamil Industrial Coating, chaired the panel member. Industry and energy in the room are Muthanna Al Rattan.
    An accompanying exhibition will be held on the sidelines of the initiative’s launch, in which a number of companies, institutions and governmental bodies participate, and a number of agreements will be signed​.

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