In a remote meeting organized by the Asharqia Chamber
Entrepreneurship consultant emphasizes inclusiveness in developing plans to launch small projects
Entrepreneurship advisor Mohammed bin Abdullah Al-Owaid emphasized the importance of accuracy in vocabulary and details of business plans to ensure success in projects, especially small and medium enterprises. An allusion to the 16 elements that make up the business plan for any project that includes the marketing, technical and financial aspects, as well as the administrative, organizational, legal, etc.
This came in a direct (remote) meeting organized by the Asharqia Chamber represented by the Small and Medium Enterprises Development Center on Tuesday 1 / September / 2020 under the title "Action Plan for Small and Medium Enterprises", as he explained that the plans with these many elements improve the chances of success, as it is a road map Assists the owner of the establishment to move to new areas for which the roads may be bumpy and dangerous.
In order for the business plan to be effective, it must pass a realistic test, which includes the existence of a real market that the product enters at the same cost estimated in the plan, hence the importance of each plan having an executive summary that is prepared after the completion of the plan.
One of the important elements that guarantee the success of the plans is that the project has a "message" which is a written document consisting of a sentence or some sentences indicating the purpose of the project, according to which the identity of the project, the fields of activity, and the clients are determined, and goals are formulated according to that, So it is the "message" as a guide to the type of work required of managers and employees. Stressing that in order for the message to be accurate, it must monitor a group of components, including: “customers, products, markets, technology, workers, the general image of the company ....” and so on.
He added that based on defining the mission, it becomes clear what has been termed a "vision" which means the values, beliefs, priorities, and interests of the project (the company or the institution), which form a mental picture of what the project intends to achieve and what it will be in the future. The objectives are clarified, the path speaks and the personality of the institution is drawn. It has to be clear, concise, and forward-looking, aiming at ideals.
Accordingly - and the speech of the lecturer - seeks the goals that are the desired result to be reached in a specific time in light of the material and human capabilities that are provided, and of course the working goals differ from the goals of the stage.
From here, and according to the clarity of the vision, mission, and goals, strategic plans can be drawn up and formulated which areas the lecturer says - long-term plans, and from which initiatives and activities that the institution will undertake to achieve its goals are determined. He noted the importance of integrating strategic plans with the method of doing business.
Al-Owaid goes on to explain some of the strategic planning requirements - after the clear vision, mission, and goals - including identifying opportunities and risks, strengths and weaknesses, monitoring the expectations of partners and customers, and the mechanism of work at the level of individuals and the organization in general, all of which are the foundations on which each strategic plan is based.
In light of all this, all other plans that include marketing, administrative, technical, financial, and other plans are based, and every plan contains details that should be determined and implemented.