• Asharqia Chamber organizes a lecture entitled (customer loyalty programs and their importance for projects)


    ​Asharqia Chamber organizes a lecture entitled (customer loyalty programs and their importance for projects)

    Asharqia Chamber, represented by the Women Empowerment Center, organized a lecture entitled (customer loyalty programs and their importance to projects), in which the consultant and trainer for small and medium enterprises, Wissam bint Muhammad Al-Bassam, spoke about loyalty programs, their types, effectiveness, and the expected goals.

    Al-Bassam said during the lecture held on the evening of Monday, December 27, 2021, that loyalty programs are one of the marketing activities that motivate customers to repeat the experience of buying products or subscribing to services to ensure the consolidation of a relationship between customers and the brand, thus ensuring the achievement of continuous profit for the project and gaining permanent customers.

    Al-Bassam pointed out that loyalty programs aim to maintain repeat purchases by customers, thus continuity and increase sales, and improve the customer experience at a low cost by collecting and analyzing customer data and studying their interests and needs to continue providing and developing them.

    Al-Bassam reviewed some loyalty programs, including a program linked to increasing spending to increase rewards, which is the easiest and clearest loyalty strategy. In this program, the customer gets a certain number of points whenever he buys from the brand. These points are later exchanged for rewards or discounts for the customer, which can be used in an electronic way, such as the adoption of specific programs or in a traditional way.

    Including, but not limited to, the gamification program, which is based on the idea of entertaining customers by allowing them to play in an easy and fun way in way to link the brand with the fun atmosphere and strengthen their loyalty to your brand by rewarding them with gifts or discounts when trying to play, and this program has proven its success in several companies Many of them have started to adopt it now, especially in applications that require waiting for the time of the request to arrive, for example.

    She referred to the alliance program and in this program, there is a cooperation between more than one company and a brand, as this program is considered successful in maintaining returning customers and gaining their trust by offering reward opportunities that can be obtained after purchases from any of the cooperating companies, and this program helps the brand to activate Sales, expanding the class of customers and creating opportunities for cooperation between brands.​

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