Asharqia Chamber launches on Monday the third
training programs for participants for the Productive Families Exhibition, Sanati 2016, the Chamber intends to launch in its second
year, the middle of December and lasts five days, under the patronage of His
Royal Highness Prince Saud bin Nayef bin Abdulaziz, Prince of the Eastern region.
The third training program aims to educate participants in the exhibition with
the methods and proper presentation arts, as well as introducing a range of
artistic ideas and innovative, simple and inexpensive suggestions about the
idea of preparing sections professionally.
The Secretary General of Asharqia Chamber, Abdulrahman bin Abdullah Al Wabel stressed the importance of such
preparatory programs, as they make the way easier for the launch of a distinctive
second version of the Productive Families Exhibition (Sanati 2016), pointing that
the Chamber continues to launch training programs
related to the improvement, qualifying and progress of families skills, centers
and associations participating in the exhibition.
The group of programs implemented and sought by the Chamber is focusing on the , according to Al Wabel, to give participants
the basic principlesof establishing projects, and explaining the latest
marketing methods and their role in the success of the project, also the
definition of how to use social media, and how to improve the brand identity,
and the improvement of making marketing section, and finally focusing on ways
to attract customers and the latest arts of convincing.
Al Wabel pointed that the organization of the exhibition takes
place as the Chamber continuous effort of supporting
projects, programs and events that cope with the national efforts to
improve the sector signs of growth, to add value to the national economy, the
productive families sector plays a major role in reducing unemployment, and
reducing the demand for government jobs, in addition to its role in the
reduction of poverty of these families and transfering them from just
recipients families to productive families.
considered that this year exhibition will be a direct window and the most
effective towards the organization and improvement of the productive families in the eastern region and the
marketing of their products, according to international standards, noting that
the chamber will continue its efforts towards the improvement of the productive
families to give them the necessary skills professionally and administratively
and marketing, so they can depend on themselves and have a sustainable source